Think East

Amy Weng – Founder of Think East

You’ll find Think East on our interactive Zurich Chinatown map.

If you’re curious to learn more about Amy's work, check out her website: https://www.thinkeast.ch.

📝 For inquiries, feel free to contact Amy via LinkedIn.

"I wanted to bring a piece of China’s digital innovation to Switzerland." That’s the vision behind Think East, the boutique agency Amy Weng launched last year. Her mission is clear: to build bridges – between cultures, between people, and between brands.

Amy Weng on stage for a panel organized by Asia Society Switzerland.

Bridging Cultures with Think East: Amy brings a unique cross-cultural perspective to her work. Fluent in German, Chinese, English, and French, she knows both Swiss and Chinese cultures intimately. With Think East, she doesn’t just offer strategic advice; she carries projects through from concept to execution. This includes full social media campaign development and management.

"I wanted to bring a piece of China’s digital innovation to Switzerland."

What sets Think East apart? Here are some key features:

• A local presence in Switzerland with strong ties to expert networks in China.

• End-to-end services: from strategy to hands-on implementation.

• Deep expertise in Chinese digital platforms such as Xiaohongshu, WeChat, and Douyin.

• A strong focus on digital communication, social media execution, and community building.

  
  

Amy primarily works with Swiss brands and institutions she truly values. Her goal is simple: “I want to help them position themselves authentically and successfully in the Chinese market.” At the same time, she’s deeply committed to increasing China know-how in Switzerland. This is especially important around digital ecosystems, social media, and consumer behavior.

Amy's Role as a Speaker and Coach: In addition to running Think East, Amy is also active as a speaker and executive coach on these topics. She shares her insights and experiences, helping others navigate the complexities of cross-cultural communication and digital marketing.

Engaging with the Community: Amy believes in the power of community engagement. By connecting local businesses with authentic cultural experiences, she fosters a deeper understanding of Asian culture in Zurich. This aligns perfectly with her vision for Think East as a digital hub for exploring and experiencing Asian culture.