Amy Weng – Founder of Think East

"I wanted to bring a piece of China’s digital innovation to Switzerland." That’s the vision behind Think East, the boutique agency Amy Weng launched last year. Her mission is clear: to build bridges – between cultures, between people, and between brands.

Amy Weng on stage for a panel organized by Asia Society Switzerland.

Bridging Cultures with Think East: Amy brings a unique cross-cultural perspective to her work. Fluent in German, Chinese, English, and French, she knows both Swiss and Chinese cultures intimately. With Think East, she doesn’t just offer strategic advice; she carries projects through from concept to execution. This includes full social media campaign development and management.

"I wanted to bring a piece of China’s digital innovation to Switzerland."

What sets Think East apart? Here are some key features:

• A local presence in Switzerland with strong ties to expert networks in China.

• End-to-end services: from strategy to hands-on implementation.

• Deep expertise in Chinese digital platforms such as Xiaohongshu, WeChat, and Douyin.

• A strong focus on digital communication, social media execution, and community building.

  
  

Amy primarily works with Swiss brands and institutions she truly values. Her goal is simple: “I want to help them position themselves authentically and successfully in the Chinese market.” At the same time, she’s deeply committed to increasing China know-how in Switzerland. This is especially important around digital ecosystems, social media, and consumer behavior.

Amy's Role as a Speaker and Coach: In addition to running Think East, Amy is also active as a speaker and executive coach on these topics. She shares her insights and experiences, helping others navigate the complexities of cross-cultural communication and digital marketing.

Engaging with the Community: Amy believes in the power of community engagement. By connecting local businesses with authentic cultural experiences, she fosters a deeper understanding of Asian culture in Zurich. This aligns perfectly with her vision for Think East as a digital hub for exploring and experiencing Asian culture.

You’ll find Think East on our interactive Zurich Chinatown map.

If you’re curious to learn more about Amy's work, check out her website: https://www.thinkeast.ch.

📝 For inquiries, feel free to contact Amy via LinkedIn.