🔦 Spotlight on: Amy Weng – Founder of Think East

"I wanted to bring a piece of China’s digital innovation to Switzerland." That’s the vision behind Think East, the boutique agency Amy Weng launched last year. Her mission: to build bridges – between cultures, between people, and between brands.

Amy Weng on stage for a panal organized by Asia Society Switzerland.

Amy brings a unique cross-cultural perspective to her work. Fluent in German, Chinese, English, and French, she knows both Swiss and Chinese cultures intimately. With Think East, she doesn’t just offer strategic advice – she carries projects through from concept to execution, including full social media campaign development and management.

I wanted to bring a piece of China’s digital innovation to Switzerland

What makes Think East stand out:

• A local presence in Switzerland with strong ties to expert networks in China

• End-to-end services: from strategy to hands-on implementation

• Deep expertise in Chinese digital platforms such as Xiaohongshu, WeChat, and Douyin

• A strong focus on digital communication, social media execution, and community building

  
  

Amy primarily works with Swiss brands and institutions she truly values. Her goal:“I want to help them position themselves authentically and successfully in the Chinese market. At the same time, I’m deeply committed to increasing China knowhow in Switzerland – especially around digital ecosystems, social media, and consumer behavior.”

In addition to running Think East, Amy is also active as a speaker and executive coach on these topics.

🗺️ You’ll find Think East on our interactive Zurich Chinatown map.

🎏 Explore more: https://www.thinkeast.ch 

📝 Best contact Amy via LinkedIn