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About Zurich Chinatown
About
Zurich Chinatown is cool, well-informed, and endlessly curious.
Our voice blends retro-futurism with real cultural depth —smart, stylish, and a little surreal. We move between tradition and reinvention with ease, always inviting discovery.
Because Zurich Chinatown can be everything you can imagine:
a map, a marketplace, a magazine
What we stand for
We believe in hearing all sides.
Zurich Chinatown promotes nuanced, curiosity-driven China competence in Switzerland.
We invite people to explore Chinese culture in all its complexity — traditional and pop, retro and futuristic —
to foster a deeper, more fundamental understanding of China.
This means digging deeper. Asking better questions.
And creating space for real dialogue – across sectors, communities, and cultural lenses.
What we do
Zurich Chinatown is more than a platform – it’s a project for rethinking China engagement.
We combine media, consulting, and culture to shape smarter China conversations in Switzerland.
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Content: Our blog, map, and newsletter curate stories, trends, and ideas from China – grounded, surprising, and never generic.
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Community: We build bridges between curious minds – from sinophiles and scholars to creatives and changemakers.
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Consulting: We support organisations and institutions with strategic insights, cultural framing, and storytelling around China.
Who's behind it?
Sandra Bachmann is the founder of Zurich Chinatown.
She’s a political scientist, public affairs specialist, and intercontinental thinker with over 15 years of experience in international cooperation, communications, and media.
Zurich Chinatown is her answer to a recurring gap:
A space for China that’s less polarised, more poetic. Less filtered, more fearless.
Join the Journey
Want to discover more?
You can…
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Explore the Zurich Chinatown Map
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Read the latest on our Blog
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Subscribe to the newsletter
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Or contact us for partnerships and ideas